Trends in Testamentary Giving in the U.S.

Testamentary giving in the United States is undergoing a structural shift driven by demographic change, the rise of retirement‑based philanthropy, and the growing ease of making non‑probate gifts through beneficiary designations. The result is a landscape where charitable bequests remain…
How Donor Psychology, Emotion, and Life-Planning Realities Shape Legacy Giving

Planned giving is not a transaction — it’s a deeply personal decision shaped by identity, relationships, fears, hopes, values, and the story a donor wants to leave behind. Yet most nonprofits approach planned giving through technical tools, legal mechanics, or…
2026 Trends in Charitable Bequest Giving from Taxable Estates

Charitable bequests remain a major source of philanthropic capital in the United States. Americans donated $45.84 billion through charitable bequests in 2024, according to national estimates. This figure reflects the enduring stability of legacy giving, which tends to fluctuate less than…
From Trickle to Torrent: The Great Wealth Transfer has Begun

It was 1999 when Paul G. Schervish and John J. Havens, researchers at the Boston College Center of Wealth and Philanthropy, first introduced their prediction of the coming tidal wave of intergenerational wealth transfer which would occur as Baby Boomers…
Lead Generation for Planned Giving: Lessons from 33 Years in the Field

For more than three decades, I’ve had the privilege of helping nonprofit organizations across the country generate qualified leads for planned gifts. Over that time, Caswell Zachry Grizzard has mailed millions of mail packages, conducted every type of test and…
About Our Founder: The Legacy of Gordon Caswell

Gordon M. Caswell stands as one of the foundational figures of modern planned giving in the United States. His career blended technical mastery, donor‑centered philosophy, and a visionary understanding of how philanthropy could be expanded through intentional, relationship‑driven legacy planning.…