Relationship Selling and Exceptional Customer Service in Fundraising

RELATIONSHIP SELLING AND EXCEPTIONAL CUSTOMER SERVICE IN FUNDRAISING

“Selling” and “Customer Service” are not terms frequently associated with nonprofit fundraising. The fact is all successful fundraising revolves around these two key principles. This workshop uses detailed examples from the for profit sector’s most successful companies and shows how the same strategies can be applied by professional fundraisers to raise more money almost immediately.

Here is a sampling of topics covered in this powerful course:
• Defining and selling your organizations’ brand
• Learning what donors really want (and don’t want)
• Connecting with donors on a personal level
• Transforming transactional donors into relational donors
• Overcoming obstacles and objections

RELATIONSHIP SELLING AND EXCEPTIONAL CUSTOMER SERVICE IN FUNDRAISING is typically presented as a five hour course. This course works well for small or large groups (even 100+). For pricing of on-site or off-site training, please send an email to training@czg.net or call 800-972-3187.

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