Case Studies

The World War II Museum

About the Project

CZG developed a lead generation tool to cultivate relationships with veterans and their loved ones that support The World War II Museum, whose mission is to honor the legacy of the Greatest Generation.


The Result

The project yielded an astounding 16.6% response rate. Even better, perhaps, was that 2.25% of those contacted said they would consider The Museum in their estate plans or had already done so.

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