Caswell Zachry Grizzard (CZG) is a nationally recognized agency known for creating and implementing innovative legacy marketing strategies to increase planned and major gifts to charities.
CZG has provided comprehensive solutions to charities for over 40 years, helping our clients raise billions of dollars. Our unique approach delivers measurable results exceeding client expectations.
Organizations served include the American Cancer Society, AARP, American Red Cross, M.D. Anderson Cancer Center, American Heart Association, The Scripps Research Institute, The Salvation Army, Catholic Charities, various animal care organizations, food banks, healthcare, missions, foundations, and universities.
CZG’s marketing and lead generation programs provide the highest return on investment (ROI) in fundraising. Accomplishments for various clients include:
- Planned and major gift lead costs decreased 87% in 4 years – from $456 per lead to $58 per lead. Our mature program now averages $29 per lead
- Cost of legacy marketing reduced to less than 1.2 cents per $1 raised.
- Short-term program ROI of 82.98 produced in 18 months from documented planned and major gifts.
- Gift officer productivity increased from $3,000 per field hour to $5,000 per field hour in 2 years.
Additionally, CZG is a recognized leader in planned and major gift staff development. We have trained over 16,000 development executives, gift officers, attorneys, CPAs, trust officers, and other professionals in relationship building and gift cultivation.
Contact us to discover your organization’s potential.